It is a struggle for any business manager to recognize the competition - are they my partner or potential competitior? Companies fight on one ground, and on the other cooperate very effecively.
The case I am looking at is the Evening News in two TV stations in Poland - TVP and TVN. Learnt from American TV to have an interesting guest at the end of the News, start the conversation on hot topic and then... let's move to other station - TVP News and TVN News. It's natural and understandable, the discussion moves to the dedicated informational channel.
However, I do not watch this channel on regular basis, therefore I do not know where it is on my cable television. Just recently I missed half of the interview with a prime minister stumbling through the channels.
Why don't they provide me with channel number information, as they often show in United Kingdom stating that on: UPC - channel number: XY, Vectra - channel number: ZY etc. Noone can change their TV channel list, so it is a give (some minor changes throughout a year).
Providing your new, potential customer with address to your show/shop/point of sale is natural and easy. Don't be affraid, let customer find you.
To summarize, I believe that TV shows (news, sports etc.) should provide us with more specific information if they are redirecting us from one channel to another, that we get ther on time to watch commercials from which they have an income.
Why TV companies might not share channel information of other companies channel listing?
- they have their own TV platform to which they want bring more subscribers, showing that this channel is available on A, B, C cable station might be seen as disadvantage in long term strategy
Altough...
- Shouldn't business unit fight separately for their income? If so, the TV News should fight for any viewer, no matter what's the source (in case of TV cable operator)
- TV channel survives thanks to commercials, not subscribers (very few cases) ergo should fight via publishing where to find it
Some companies use competition as a platform to drive sales and customers to their point of sale. Great example are stores that buy advertisement next to their competitior stor and show on billboards: "Our store is just 3km further", "Go extra 3km to get even lower prices". And those campaigns are used by the biggest (Auchan, Carrefour, Real, Tesco and Media stores as well - Media Markt, Saturn etc.).
"Bring me a potential customer and I will turn him into a loyal customer." - Crafty Sales Person
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