Click, click, click. Now, now, now!

In the XXI'st century customers expect to instantly purchase what they desire, what's have been advertised or recommended by a friend on social network page. More often, they expect fast and convenient delivery. All to enjoy the product as soon as possible. That's why the websites are built to ease the process of purchase and product experience. Therefore I wonder why it's so hard to buy&watch a movie that was already in cinema*, but why it's so difficult to find a decent, original, legal website where I could purchase and watch instantly? *I understand that producers still want us to go to cinema (all the popcorn, drinks and shopping are all great upsale&cross sale strategy). Recent case of the movie "Bogowie" which was widely advertised, recommended by many friends on Facebook, awarded in Polish and international contest. After being showed in cinemas, it was sold as a booklet with newspaper. And now it's time to go online! The same case goes with the movie "Obywatel", which is still unavailable for legal watching online. It's time to prepare infrastructure to distribute your content, otherwise illegal sources will keep winning...