Media Markt - leave offline, go online

Just after Christmas I have decided to go to Media Markt - well known RTV AGD and all other electronic devices supermarket branch. I am usually online buyer stumbling for promotions and special offers, but "End of year SALE!" brought me to this place. It is strange place - it's "offline store" where you can get only things that are actually there - no other model, just these, at this price, right there, right then. I overheard a conversation of Customer (C) with Sales Person (SP):
C: Do you have a plastic case for iPhone 5?
SP: No, we don't.
C: Will you have any?
SP: I do not know. I don't even know if there is a plastic case for this phone. We have deliveries every Friday so maybe they will come.
C: Ah, ok then.
SP: Please visit our website www.mediamarkt.pl and choose our store to see if we have it in stock, that you could come and buy it.
C: Ah, ok, thanks for that.

I know that the electronic devices shops are in huge trouble with the online shopping trend and are fighting for a share in new market, using their existing "offline stores (read: museums)" as the last marketing stop, before closing them down. It's hard to advise and predict of what will happen to those brands:

• going online is opening the brand to great, big market
• however, online market is in 80% focused on PRICE competition (with comparison services such as CENEO)

Will those brands manage to build online community that will be attracted with

• special promotions sent via newsletters
• loyalty programms
• some activities (games, addons, gifts)?

Or we will come to the place where:

• there won't be any retail shops ?
• we will have only PRODUCER shops (such as we have now with Apple and Samsung, Miele) ?
• we will have test shops, where we could see the product we checked online and test it?
• all electronic devices will be sold with a service from 3rd party provider (such as we have with telecommunication companies - T-mobile, Orange that are selling mainly phones plus some services, and have full display of the phones, tablets and laptops)

It is interesting time for being in sales in this market in the strategic position and deciding which direction to go... ... Nevertheless, until the market orientation shifts:

1. You have a customer coming into your shop, which is a great accomplishment nowadays.
2. The customer chose YOUR shop and made an effort to drive, park and shop around
3. PLEASE, do not send him to the website - it just makes all his efforts and the trip - POINTLESS.
4. They will not go to your website, as you have just make a laugh at them and humiliated them...
5. Take care of them, take contact, email/phone/text them answering their request
6. Make an effort - they did that for you!
7. Respond to trust the customer showed to you.

Kindly, Sales Mario