Are language tutors your sales people?

I recently had a discussion with a friend who is a language tutor. He explained a lot about the language school and how it works, and that he needs to try every lesson, puts a lot of effort to make every meeting a valuable experience for the student - on one-to-one and group classes. He explained that if he don't he would loose the class and the students. Then I realized that the value of each language school is apart from the obvious - good methodology, international certifications, approachable locations and equipment - are its tutors. People who lead students through language training, step by step, level after level. They are on the front line of customer service - they deliver the service, but also take comments, helpdesk and assistance. They are indeed the key to the business. So why language schools do not treat them as their sales people and pay commission for each return student? After all, its because of them that this students stays/returns for the course, because they feel the progress, taken care off and appreciated. Wouldn't this increase the overall service quality if the tutors see that not only do they get paid for their job but for sale? If they see the connection between those two, they would invest more time in preparations and learn more about each student qualifications and needs. The outcome of such approach would be beneficial for each side:

• Language school would have more sales people engaged in keeping the customer (happy customer recommends to friends and family = more new customers).
• Student receives better service and more attention.
• Tutor as a sales person is more focused and engaged in the language school activities (stronger connection with employer), as the potential profits are on horizon, and they are directly connected with the performance.

As the popular British social campaign slogan said: "It's all in our hands". I strongly recommend to share a piece of cake with your employees, as it is better to have a big cake to share, rather than having only a piece, that can't be shared. Find a potential sales people in your organization, these are the people who will take your organization to the next level.