Don't keep your shop open if not necessery - Simply Market case

I am loyal customer of Simply Market (Auchan brand) in my neighborhood as it is small, but has all the products I need. However, I recently discovered few times, that's it is pointless to do weekly shopping on Sundays after 5pm, even though shop claims to be open until 9pm. Why? Because there are no fresh vegetables, fruits, meat & fish. So the main ingredients of every meal are missing. There is a risk that customers who visit on Sunday after 5pm will create a negative opinion which will spread out, that the shop is empty and not worth visiting. And with the high competition of 4 other supermarkets in 5 minute distance, that could harm.

First solution

• Close the shop at 5pm. If it is not managable to deliver and stock those products on Sundays, "simply" do not do it. I'd rather come to your shop when you are ready to host me and deliver products/services you provide to the highest quality and standards. Also, your staff morale will increase, as they are ashamed that the store is not delivering on the promise.

Second solution

• Fix the problem. It can't be that hard to manage products - estimate how many customers visit you on Sundays and deliver.

  Overall opinion to this case:

1. Invite customers only when you're ready to host them and deliver on your promise (service/products).
2. Don't be afraid to close. It's better that I won't enter and postpone my visit, than enter and see you unprepared. You work long for your reputation, but you loose it in second.
3. Check on your staff and let them express their opinion about running of the shop.