Aquafresh should produce chewing gum

I recently came across great marketing campaign by Aquafresh

The GlaxoSmithKline-owned toothpaste Aquafresh introduces a mascot in its new TV campaign. TBWA\London created the spot, which features a superhero called Captain Aquafresh who bats away sugary food. - source: http://www.campaignlive.co.uk/thework/1303847/

Captain Aquafresh is a great superhero, who shows that the toothpaste can rescue from sugar included in snacks, drinks and other meals. I started thinking about this product positioning, and I believe all the toothpaste brands - Aquafresh, Blend-a-med, Elmax - that indeed, they are here to help us and protect our teeth. Therefore, it is understandable that we trust them in this issue. Why don't they produce chewing gums? I wonder. My considerations and thoughts include:

• People chew gums to refresh their teeth - some after meal, some just because they would feel more comfortable at the meeting or event.
• People chew gums during day, because there is no opportunity or environment to clean teeth using toothbrush and toothpaste (some would love that!).

Therefore, isn't it obvious that people would choose the chewing gum from the same company they use toothpaste? I am not a big chewing gum fan, however, if I had a chance to buy chewing gum by Aquafresh, I would definitely purchase it quite often.

// Bigger picture // Is your company or brand doing something that could be extended to new areas, markets, audience? Can you think about new ways of selling, exploiting, delivering?  

// Update // Aparently, Aquafresh is experimenting in some markets with this idea: http://www.wakawomen.com/2010/09/23/review-2-aquafreshs-new-gum-aint-doing-it-for-me-baby/